"Which one do you like?"

Steven "Steve-O" Brown asks this while scrolling through potential cover options for Big K.R.I.T.'s upcoming mixtape, "4 Eva N A Day," slated to drop in January. The covers differ slightly but the three guys on the email -- Steve-O (K.R.I.T.'s marketing manager), K.R.I.T., and his manager and president of hip-hop label Cinematic Music Group, Jonny Shipes -- want to make sure to pick the perfect one before pushing it out themselves.

Steve-O handles the rapper's marketing; specifically, digital. He's in charge of the roll-out of K.R.I.T.'s projects and connects for premieres with different outlets, like Pitchfork, Rolling Stone and more. Steve-O's also co-founder of the Smoker's Club tour (alongside Shipes) and co-founder of marketing and management company GFCnewyork (alongside "Saint" Louis). Steve-O handles marketing, management and A&R development for artists like Mickey Factz, Smoke DZA, Jesse Boykins III, Mara Hruby, MeLo-X, FKi, and Nakim.

Billboard met up with Steve-O for lunch at Sarita's Macaroni & Cheese (S'Mac) yesterday (Dec. 11), when Steve-O had just wrapped up a hectic week. It's a familiar pace for him, though; last week, he ran around town, alongside Shipes and Sheldon "Dutch" John (Big Krit's tour manager), while the Mississippi rapper was in NYC. He walked Billboard through one of these days (Tuesday, Dec. 6) while out on K.R.I.T.'s promotional run, all while attending to his other artists in the meantime.